
“The clothes I prefer are those I have created for a life that does not yet exist,
the world of tomorrow.”
OUR STORY
Deep words from a man who founded the iconic couture label Pierre Cardin in the 1950s, redefined space-age fashion in the 60s and had the courage of conviction to imagine life beyond the apparent and the obvious. Starting out as a student, followed by a stint with a tailor, Cardin set out for Paris in 1945 with dreams of making a career in couture.
It was an eventful sojourn in Paris, working with the House of Paquin and Elsa Schiaparelli and later under Christian Dior during the “New Look” era. Once he started his own label, he quickly won the attention of leading socialites, Hollywood stars and celebrities with his elegant designs. Remember that iconic collection of collarless suits for John Lennon, Paul McCartney, George Harrison and Ringo Starr of The Beatles?
His avant-garde Space Age designs, inspired by the 1960s space race, won him cult status and paved the way for designing suits for NASA. His affinity for geometric motifs and shapes and ready-to-wear, unisex fashion made him one of the first European designers to bring high fashion to Japan, China and Vietnam. The French designer was also among the first to license his name to brand his couture on a global scale.


In his Nineties, Pierre Cardin hosted retrospective fashion shows, including the iconic showcase at the Brooklyn Museum exhibition. After his demise in 2020, the legend left behind a legacy of a multi-million-dollar brand, now owned by his great-nephew and creative director, Rodrigo Basilicati-Cardin.
Over the years, the brand has broken frontiers, aged well and yet firmly remains young. In recent years, the brand made headlines and how. Pop icon Beyonce’s sartorial picks from Pierre Cardin collections shined bright at the stage of her Renaissance World Tour in 2023. Her opening look at the London concert was a black custom Pierre Cardin gown that eclipsed almost everything else.
Best-known for the 1960s space-age style, at 2025’s Paris Fashion Week in March, the French luxury fashion house brought to life a new take on space age designs, celebrating the heritage and innovative spirit of the house.
Thankyou for the fashion, Pierre Cardin. May his legacy live long.
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